Male grooming and non surgical treatments
Guardian featuring 111skin and 111harley st
According to figures released by the British Association of Aesthetic Plastic Surgeons (Baaps), there were 51,140 cosmetic surgery procedures in the UK last year, up a whopping 13% on the previous year. Of those, 4,164 procedures were performed on men. This is almost twice the number of men who had cosmetic surgery a decade ago, remaining at about 9% of the total.

The broader figures chime with the numbers at 111 Harley St. “Funnily enough, we’ve seen a small decrease in surgeries for men last year,” says Dr Yannis, “but we’ve seen a big increase in non-surgical treatments.” And that’s where the real uptake in male vanity seems to be occurring.
Cosmetic procedures also break down into surgical and non-surgical: a facelift is the former; among the latter are “injectables” (Botox, dermal fillers etc), laser treatments, facials and prescription skincare regimes. At 111 Harley St., they provide all this in addition to – or, increasingly, in place of – surgery. According to the clinic’s managing director, Agata Podwika, while surgery has seen a small decrease, the number of men having non-surgical treatments has risen by 50% year on year.