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Standing out from the often-concentrated crowd, masking has truly conquered its way to becoming the most groundbreaking concept to hit the market.

Heralding from Korea, sheet masks are quite arguably becoming one of the fastest growing beauty trends in the western world. According to Google, ‘masking’ has become the most popular skincare search term on the internet. So, what makes these, dare we say extraterrestrial looking products such a phenomenon?

Sheet masks are essentially face shaped, pre-cut fabrics that have been absorbed in active ingredients, serums and carefully selected extracts. Available in a variety of fabrics; paper, woven fibres, hydrogel and bio-cellulose, sheet masks are designed to improve overall skin health and target niche concerns, such as dehydration, anti-aging and acne. The adaptable, easy-to-use nature of masking has resulted in sheet masks becoming a cult classic among the A-list and beauty editors alike, often reached for mid-flight or pre-red carpet.

Mask Intelligence

Mask Comparisons

PAPER – The most elementary non-woven fabric, ‘paper’ sheet masks have a coarse, resilient texture due to the poor density of the material. The product within the mask often evaporates quickly and will not effectively absorb into the dermis.

COTTON – Widely available, micro-fiber sheet masks are often referred to as cotton or rayon due to their similar texture. Inexpensive to produce and subsequently sell, cotton masks are still poorly operative as they inadequately mold to the skins contours, resulting in an inconsistent application and hindering the performance of the formula.

HYDROGEL – A soothing, cooling, semi-solid gel which easily follows the curves and contours of the face. Made from a blend of serums, extracts and gelatin (water-soluble biocompatible polymers), the hydrogel mask is not breathable, therefore locking in the formula and forcing the dermis to absorb the essential ingredients. Fundamentally, hydrogel masks focus on brightening, hydrating and soothing the skin. Widely renowned for being the most product absorbing mask on the market our newly transformed Rose Gold Brightening Facial Treatment Mask is filled with soothing ingredients, restorative benefits and radiance boosters to truly awaken the complexion… coming soon to 111SKIN.

Bio Cellulose Mask

Bio Cellulose Facial Treatment Mask (5)

Y Lift Neck

Y Lift Neck and Décolletage Treatment Mask (4)


BIO CELLULOSE – The most advanced technology in the sheet-mask market, bio-cellulose comprises of natural fibres 500x finer than its tissue equivalent. The fibres are essentially harvested, good bacteria entirely comprised of skin-advancing ingredients. Acting as an additional epidermal layer (a second-skin), bio-cellulose absorbs in moisture and forces the formula deep into the dermis more effectively than paper, cotton or hydrogel masks alike. Primarily developed to treat medical conditions such as wounds or burns, 111SKIN has effectively utilised the same concept within the Bio cellulose Facial Treatment Mask. Containing Arbutin to brighten, Silk Amino Acids to condition and Centella Asiatica to stimulate collagen production, resulting in hydrated, toned skin. The concept doesn’t conclude at the visage, the Y Neck and Décolletage Treatment Mask is designed to directly treat sagging, fatigued skin below the jaw line, working in perfect unison with other treatment masks available at 111SKIN.

Dr. Alexandrides has been taking care of my skin in London for the past six years, and it has never looked better. I totally recommend this mask because of its protective barrier and extremely hydrating properties. It is also the best pre–red carpet or before a special evening out. Plus, it’s wonderful for reviving skin the morning after a late night thanks to its restorative ingredients. I always have multiples in my kit.



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