Concentrates

Where? When? why? How?

CONCENTRATES

Where? When? why? How?

Harnessing the power of each Concentrate to intensify facial treatments at 111 Harley St. - Milena Naydenov shares a few tips and tricks to enable you to optimise every aspect of your ampoules.

Where

"Ampoules are easily incorporated into your routine – for best results, we suggest you apply the product following your cleanser or toner. Once applied, you can follow this step with a serum or a moisturiser.”

When

"We recommend ampoules to be used as part of your evening routine as the potent ingredients will penetrate the skin better at night. The only exception to this is the Hydration Concentrate, which will work better during the day as it will maintain hydration levels in your skin.”

Why

"Concentrates work to target specific skincare problems without the need to change your skincare routine. Housed in a sealed glass that prevents oxidation or degradation of formula, the ampoules epitomise the precision skincare philosophy of 111SKIN.”

How

"Begin by washing your hands and face with warm water. After you have cleansed and toned your skin, gently use the plastic cap to break the ampoule away from the body. Dispense the solution into your hands and tap gently over the face, neck and chest (use what is left on the back of your hands).”

THE Y THEOREM CONCENTRATE

THE FIRMING CONCENTRATE

THE HYDRATION CONCENTRATE

THE RADIANCE CONCENTRATE

THE CLARITY CONCENTRATE

Harnessing the power of each Concentrate to intensify facial treatments at 111 Harley St. - Milena Naydenov shares a few tips and tricks to enable you to optimise every aspect of your ampoules.

Where

"Ampoules are easily incorporated into your routine – for best results, we suggest you apply the product following your cleanser or toner. Once applied, you can follow this step with a serum or a moisturiser.”

When

"We recommend ampoules to be used as part of your evening routine as the potent ingredients will penetrate the skin better at night. The only exception to this is the Hydration Concentrate, which will work better during the day as it will maintain hydration levels in your skin.”

Why

"Concentrates work to target specific skincare problems without the need to change your skincare routine. Housed in a sealed glass that prevents oxidation or degradation of formula, the ampoules epitomise the precision skincare philosophy of 111SKIN.”

How

"Begin by washing your hands and face with warm water. After you have cleansed and toned your skin, gently use the plastic cap to break the ampoule away from the body. Dispense the solution into your hands and tap gently over the face, neck and chest (use what is left on the back of your hands).”

THE Y THEOREM CONCENTRATE

THE FIRMING CONCENTRATE

THE HYDRATION CONCENTRATE

THE RADIANCE CONCENTRATE

THE CLARITY CONCENTRATE

If you were to advise a London guide, what would be on your list?

Well, As I grew up in Notting Hill, it will always have my heart and if I was recommending spots in London, a wander around Notting Hill would be high up on my list. From there it would be all the best shopping destinations, the iconic private members club, Annabels, Harrods and Liberty’s for any cute and unique gifts. I would always pop into 111CRYO at Harrods for the Cryo Facial and treatment for the ultimate recharge. Sometimes the city is great, but the beautiful secrets of the English countryside is something that should be experienced.

Your In-Flight Essentials?

I don’t have a routine per say and I am certainly not as thorough as Naomi Campbell but I would apply the Meso Infusion Lip Duo and I would always wipe my phone down with anti-bacterial wipes, in fact I do this every day, the bacteria build up is no good for the skin.

In terms of Industry, where do you see the hair industry going?

Well Instagram has changed so much and has impacted the way we consume and learn within the industry, especially with so many creatives, but I still find that a massive amount of people come to the professionals to share the knowledge on how to carry out or complete a desired look, more than ever there is power behind ‘how-to’ videos.

A very valid point and in terms of 2020?

In terms of what we are to see in 2020, things are going to be super creative and we will see a wider awareness for people doing their own thing and it will be expressive and artistic. People will move away from the overtly glamorous looks and will create looks they can tailor to their everyday. As it’s currently Award Season which is the busiest time of the year leading up to the Met Ball, hairstyles are certainly more elaborate, and everyone loves an up do. I would say the most timeless look has to be the blunt bob, it comes around year on year, but it is effortless and timeless.

Outside of hair, what other industries are you into?

I am hugely into Interiors and I would describe my style as 60s/70s glamour, think elaborate and dramatic but I often fantasise about 80s Dallas and Joan Collins and I have to reign myself in. I also love Baking; it is the ultimate way to relax and I find that it is my meditation and therapy. If I’m in the USA I would bake a lot of cookies as everyone is obsessed with then over here and in the UK, I would bake more traditional styles like a lemon tart or an apple tart – it allows for me to be creative outside of my job.

Finally, the best advice you have ever received?

It would have to be from my grandfather, he would often say to me “it’s not how well you’re doing but how well people think you’re doing”. I haven’t successfully implemented it however you can look to Instagram today and people see our work and are blown away by it, but we can be so hard on ourselves and not appreciate our own work ourselves.